SwitchFair · Scottish Partnership

Connecting affiliate acquisition with energy suppliers.

SwitchFair is a Scottish Partnership. It owns the switchfair.co.uk domain and manages the contractual, financial and commercial relationships that connect acquisition partners with UK energy suppliers.

See how it works Explore the group
01
Partner-operated acquisitionDuke Leads and other approved partners generate customers through agreed journeys and channels.
02
Advance paymentSwitchFair Capital finances the acquisition cycle.
03
SwitchFair CorporateCommercial coordination, quality control and conversion-risk management.
04
Supplier fulfilmentOur supplier relationship partners connect qualifying sales with suppliers.
2Distinct activities operated through the SwitchFair partnership
UpfrontPayment terms that keep affiliates out of pocket
GF to NFConversion risk managed by SwitchFair
End to endCommercial oversight across the supply chain

What SwitchFair Corporate does

One company coordinates the entire commercial matrix.

Affiliates cannot usually contract directly with multiple energy suppliers, and waiting around 90 days for supplier commission would make many acquisition campaigns commercially unworkable.

SwitchFair removes that friction. The partnership owns and controls the switchfair.co.uk domain and manages the contracts, advance-payment structure, reporting and downstream relationships across the chain. Specialist acquisition partners operate their own customer journeys and technology. SwitchFair assumes the risk that not every Gross Fuel sale becomes a commissionable Net Fuel.

The SwitchFair partnership

Two distinct activities under one Scottish Partnership.

01

SwitchFair.co.uk

The domain through which customers access the SwitchFair-branded energy service. SwitchFair owns and controls the domain. Duke Leads–FZCO operates the initial customer journey and owns the associated journey technology, acquisition channels and customer systems.

Visit SwitchFair.co.uk
02

SwitchFair Capital

The investment and working-capital programme operated by SwitchFair. It finances the acquisition cycle so approved partners can receive payment in advance rather than waiting for supplier commissions to settle.

Visit SwitchFair Capital

The supply-chain matrix

SwitchFair makes the commercial chain work for every party.

We stand between acquisition, finance, fulfilment and supply, managing the obligations and commercial flows that connect them.

01

Acquisition partners

Operate their own customer journeys, technology and acquisition channels under contract with SwitchFair. Duke Leads–FZCO is the initial partner.

02

SwitchFair

Owns the switchfair.co.uk domain and manages contracts, financing, reporting, commercial flows and Gross Fuel-to-Net Fuel conversion risk.

03

Supplier relationship partners

Provide supplier connectivity and fulfil qualifying customer switches to participating suppliers.

04

Energy suppliers

Receive customers matched to their requirements and pay commission on completed qualifying switches.

Value across the chain

A stronger commercial proposition for affiliates, suppliers and investors.

Acquisition partners

Grow energy sales without funding a 90-day gap.

Affiliates gain access to the SwitchFair journey, supplier connectivity and payment terms that allow them to keep investing in customer acquisition.

  • Advance payment for agreed Gross Fuel sales
  • No need to negotiate with individual suppliers
  • Clear commercial definitions and reporting
  • SwitchFair assumes downstream conversion risk
Discuss an acquisition partnership →
Energy suppliers

Receive customers selected against your requirements.

SwitchFair manages the upstream acquisition relationships and uses customer and market insight to improve the quality of sales delivered through its supplier relationship partners.

  • A managed route to incremental customers
  • Requirements applied before fulfilment
  • Source-level performance monitoring
  • Volume adjusted against conversion results
Discuss a supplier partnership →
Investors

Finance a measurable customer-acquisition cycle.

Investor capital supports affiliate payments while supplier commissions remain outstanding. SwitchFair Capital provides the investment information, structure and eligibility terms.

  • Capital tied to identifiable acquisition activity
  • Underlying switches can be independently evidenced
  • Variable acquisition expenditure
  • Commercial oversight by SwitchFair
Explore SwitchFair Capital →

Conversion and quality management

SwitchFair understands why Gross Fuel sales do not always become Net Fuels.

We assume the conversion risk because we understand the energy supply market, customer behaviour and the points at which switches fail. That knowledge informs acquisition decisions and the customers presented to suppliers.

SwitchFair Confidence Score
Qualitybefore fulfilment

Available customer, journey and market signals help identify the sales most likely to complete successfully.

01

Assess customers against supplier requirements.

02

Monitor conversion by source and supplier.

03

Understand where and why switches fail.

04

Adjust acquisition decisions using live outcomes.

Supplier fulfilment

Our supplier relationship partners provide the route to energy suppliers.

SwitchFair works with specialist supplier relationship partners that provide supplier connectivity and manage the operating interfaces through which qualifying customer switches reach participating suppliers.

These relationships mean acquisition partners do not need to establish and manage separate agreements with multiple suppliers. SwitchFair remains responsible for the acquisition-partner relationships, financing, commercial coordination and conversion performance.

Work with SwitchFair

Join the SwitchFair commercial matrix.

We work with affiliate marketers, energy suppliers, investors and specialist fulfilment partners.

Start a conversation SwitchFair.co.uk SwitchFair Capital